»UNLOCKING BRAND ASSETS IN SUPPLY- AND DEMAND CHAIN MAXIMIZING VALUE AND IMPACT« 

(ABC) IS A BOUTIQUE CONSULTANCY OFFERING BRAND STRATEGY AND PLANNING AT ALL STAGES IN THE BUSINESS LIFE CYCLE.. OUTSIDE-IN AND INSIDE-OUT.. FOR CATEGORIES, CORPORATES, START-UPS, PRODUCTS AND SERVICES

APPROACH & EXPERTISE

BRAND TRANSFORMS BUSINESS STRATEGY AND AMBITION INTO CUSTOMER APPEAL AND CULTURE.

AREAS OF EXPERTISE ARE CONSTITUENT PARTS BUT  STAGED ACCORDINGLY,  VARYING FROM MORE RIGOUROUS TO VERY CREATIVE PHASES:

A) AIM, WHOM TO SERVE

B) STRUCTURE, WHERE TO FOCUS

C) STRATEGY, WHAT TO OFFER

D) MOTIVE, WHY WE DO IT

E) EXPRESSION, WHO WE ARE

F) REALISATION, HOW TO DO IT

G) HANDLING, HOW TO MAKE IT HAPPEN

VIRTUES & PRINCIPLES

- COLLABORATION

A BROAD ANCHORING IS KEY TO SUCCESS AND RETURN OF LEARNING

- CURIOSITY

GREAT IDEAS CAN COME FROM ANYWHERE, UTILIZE ALL RESOURCES

- COURAGE

YOU ARE WHAT YOU REPEATEDLY DO.. 

- SIMPLICITY

DUMBING DOWN OFTEN MEANS OPENING UP!